Go-to-Market

Google Pay. Go-to-market in Ukraine

SERVICES Branding Video

Google Pay launch campaign in Ukraine

Background

Google Pay is a service for quick and easy cashless payment via a smartphone with an NFC module. Google Pay (GPay) and linked to it card help the user make purchases in retail stores and metro stations with one touch of the smartphone.

Ukraine became the 15th country in the world where the Google Pay service was launched.

Task

- Support the release of Google Pay.

- Build knowledge about the new and easy way to pay with a smartphone using the example of the Kyiv subway.

Solution

To highlight the benefits of Google Pay in the Kyiv subway we compared waiting in a queue at the ticket office with the speed and ease of passing through the app.

Tools 

1. A video series for three plots for pre-rolls and bumper ads

2. Advertising with campaign heroes

Some other cool stuff

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